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Editorial Stills

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EDITORIAL FASHION SHOOT X POPSUGAR 

Take a look at a few selects from the NYC Fashion & lifestyle shoot produced by Vanessa for the POPSUGAR editorial team! Photographed by Maria Del Rio of LOLA Creative. This shoot covered fashion, beauty, fitness, mom's content and more!

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Youtube Format

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YOUTUBE CURRENT EVENTS SHOW X THE NINJA TWINS

Revamped the look, feel and style of current event news show: The Ninja news! This video series stars the Ninja Twins made internet famous from their appearance on So You Think You Can Dance. This zero sh@!ts given show is the twin's take on what's going on today. 

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Influencer Series

ESTEE LAUDER X LEAFTV X DYLANLEX

Joined forces with Geri Hirsch of Leaftv to produce the Signature Looks beauty series in collaboration with Estee Lauder. These videos featured the go-to beauty looks of influential women in the lifestyle space.

This episode: Drew Ginsburg!

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Talk Show

POSPUGAR STUDIOS

Launched and was show runner of We Spy Style, a younger less snarky answer to E!'s Fashion Police. WSS's engagement drew fashion and the web's brightest: Youtuber Bethenny Mota, Hannah Bronfman, TV hosts, Nigel Barker, Jeannie Mai, celebrity stylists Mariel Haenn and Rob Zangardi and many more!

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Day In The Life

RELAUNCH VIDEO FOR SONG OF STYLE 

Teamed up with Aimee Song of insanely popular blog Song of Style to develop and produce the video announcing the relaunch of her site. The result is a simple day in the life video capturing the California lifestyle she embodies, with an introspective tone.

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Style How-To

TREND SHOW & How-to video combo

POPSUGAR fashion was looking to revamp the look, feel and tone of their longest running style series Currently Trending. Breathing new life into the show meant creating a directional, glossy visual and zeroing in on valuable tips for viewers. Every episode would break down a hot new fashion trend. 

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Influencer Series

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ESTEE LAUDER X LEAFTV X MARIANNA HEWITT

This video in the Signature Looks series for Estee Lauder and LeafTV, features popular blogger Marianna Hewitt and her go-to beauty look: the cat eye. Another day in the life, beauty video set to music for inspiration!

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Fashion Film

CFDA: VERA WANG AWARD

The Council of Fashion Designers of America tapped Smuggler director Jun Diaz to create a wide-ranging set of films to introduce the honorees at its 2013 show. Jun was looking for captivating concepts to be shot on the grounds of a NY manor. This is the film for Vera Wang's Lifetime Achievement Award. 

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Trend Watch

THe "it cut" with celeb stylist anh co tran

Tasked with upgrading Celebrity Secret Weapon for POPSUGAR beauty meant making it "TV ready" slick and energetic. The fresh spin: making it an "investigative" series, with of-the-moment, on the field coverage. CSW aired weekly on the re-launched TVGN, now POPtv network. 

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Hulu Live Event

the bingathon with jason sudeikis and olivia munn

2009, Microsoft turns to CAA and Smuggler Productions for the launch of their new search engine. Going beyond traditional advertising, we created an all-out live event that would both educate and entertain. The Bingathon became Hulu's highest-ever rated live event that year! Credit: Head Writer. 

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Conde Nast

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GLAMOUR: WHAT DO GUYS THINK?

Kandee Johnson stars in this video for Glamour where she asked real guys what they think about popular beauty trends. The guys give us the scoop on Kylie Jenner's super plump lips, pointy manicures, bushy brows and more! 

Dir: Kiki Allgeier

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Honeyshed

MTV MEETS QVC

2007: a bold experiment in online shopping spearheaded by a team of creatives from production hot shop, Smuggler, in collaboration with advertising giant Droga 5. Publicity at launch included an 8 page cover story in Fast Company Magazine. Adweek called the content "revolutionary". Check out the reel for more about Honeyshed. 

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Life Hacks Show

LEAFTV X DESIGN NETWORK hack show

Geri and Erin of lifestyle destination, Leaftv were looking to develop a short-form "tips and tricks" show for The Design Network. This 5 episode series showcases the ladies' best lifestyle hacks in hopes of making viewer's lives easier and prettier. 

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Docu-Series

ONE OF A KIND 

One of a kind gives one lucky fan the opportunity of a lifetime-the chance to meet their favorite designer and receive a custom piece designed exclusively for them. This 30 minute docu-series follows the winner's experience and the designer's process from idea to hand cutting, to sewing, to the big reveal.

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E-Commerce

PREMIUM SHOPPING VIDEO

A weekly, curated shopping video featuring hand-picked products from the  POPSUGAR. Each video talks through the details/features of the product in a traditional home shopping format. Offering a special deal, for a limited time to viewers.

 

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Mom-Focused

NURSERY MAKEOVER WITH MOMMY BLOGGER

In this branded project, Glidden paint and My Colortopia wanted to shine the spotlight on mommy blogger and color fanatic Lindsay Ballard of decor blog, LivingWithLindsay.com. The goal was to showcase her vibrant taste and showcase her inspirations in an authentic, relatable way. Check out the results below!

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Design DIY Show

FEATURING JUSTINA BLAKENEy

Directed and produced a 9 episode digital show starring Interior expert, designer and author Justina Blakeney. In each episode Justina breaks down a design trend and shows viewers a great design project to get the look at home. 

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