Created, developed, produced...
DIGITAL SERIES: Hannahgram
This trend-based series starring influencer Hannah Bronfman, was developed for Popsugar studios. The goal was to create a concept that covered their diverse offerings across the women’s lifestyle space: food, fitness, fashion and beauty. The popularity of the show online led to it’s sponsorship by Adidas. It was renewed for multiple seasons, appearing on Popsugar websites and on television through their app.
FASHION FILM: Vera Wang CFDA Lifetime Achievement Award
The Council of Fashion Designers of America tapped director Jun Diaz to create a wide-ranging set of films to introduce the honorees at its 2013 show. Jun was looking for captivating concepts to be shot on the grounds of a NY manor. Concept and Script: Vanessa Beletic
DIGITAL SERIES: Celebrity Secret Weapon - POPSUGAR
Tasked with upgrading Celebrity Secret Weapon for POPSUGAR beauty meant making it "TV ready" slick and energetic. The fresh spin: making it an "investigative" series, with of-the-moment, on the field coverage. CSW aired weekly on the re-launched TVGN, now POPtv network.
Day In The Life- SONG OF STYLE
Teamed up with Aimee Song to develop and produce the video announcing the relaunch of her site and launch of her wildly popular Youtube channel. The result is a simple day in the life video capturing the California lifestyle she embodies, with an introspective tone.